As you may or may not know, I love ag and I love freedom. I also love technology in general and food science in particular. I’m thankful every day, for example, for those evil preservatives that make my scarce food dollars go further.
And I LOVE “Pink Slime!”
I was reminded of this when a friend whom I respect and admire a lot posted on Facebook “Hamburger Chef Jamie Oliver Proves McDonald’s Burgers ‘Unfit for Human Consumption.'”
The story was about how Oliver got McDonald’s to change their recipe because, “in a long-fought battle,” he had been campaigning against the safety of their burgers because “the fatty parts of beef are “washed” in ammonium hydroxide and used in the filling of the burger.”
Of course, nobody has been made sick by McDonald’s burgers, but that didn’t keep McDonald’s from capitulating to this “perception is reality” type pressure.
Goodbye efficiency, hello more expensive hamburgers! Nope, the hamburgers won’t be any safer, and McDonald’s has now tarnished their reputation even more by giving the appearance that what they were doing before was wrong!
I’m “spitting chips” angry, not at my friend nor at Jamie Oliver (although he does aggravate me), but at McDonald’s. The biggest single consumer of mince meat in the world has just denigrated our product (beef) and by making this announcement, has relegated a brilliant advance in food technology to the proverbial dustbin.
That’s a shame for our world. Efficiency makes our world a better place. It makes food cheaper, it makes our environment cleaner, it makes better use of our natural resources. Efficiency is a wonderful thing to strive for and to celebrate.
I’m sick of these better-than-thou food activists attacking it. But I’m even more sick of big companies trying to appease these food activists and their followers at the expense of all of those benefits of efficiency (and at the expense of my pocketbook in general and certainly on the rare times we eat out!).
Here is how I responded to my friend’s post:
Okay, this is misinformation. Ammonium hydroxide is used in lots of food production (including cheese and wine).
This LFTB (lean, finely textured beef) aka “pink slime,” is a wonderful product that has made a relatively worthless product worth something. The man that invented it, Eldon Roth, is amazing. He’s been doing it for over 20 years, and it has increased efficiency, which is great for the environment.
The reason the beef is unfit for human consumption beforehand is because it’s too high in fat. It’s the tiny bits of trim that have little bits of meat intertwined.
Roth’s process separates out those little bits, making them edible. It is 100% safe, and I’m thankful for a cheaper mince product when it is mixed with normal mince.
I am very happy to eat it, and to feed it to my family.
Does Jamie Oliver eat cheese and drink wine? Even I know that he does! What an arrogant, hypocritical jerk!
But McDonald’s is even worse. They have taken themselves further away from what has made them successful throughout the years: giving their customers decent fast food at a decent price.
I wish I could defend McDonald’s as I’m defending “Pink Slime!” But, alas, they are catering to my enemies and abandoning their principles. They are the true slime.
And they won’t gain a single customer on the back of their decision.
That also makes them idiots.
I love ag. I love the principles on which McDonald’s was founded. I love sticking to principles.